Training: Online Fundraising 101

Raining money

How can campaigns and nonprofits raise money online? Let’s find out!

Join me (long-time digital strategist Colin Delany) for a one-hour (roughly) online discussion at 3pm EDT on Thursday, June 27th to introduce you to the how, why and when of digital fundraising in 2024. This training is free, will include Q&A, and will be recorded for later viewing. Register now!

We’ll cover:

  • Why people give money online
  • How to optimize campaign and organization websites for fundraising success
  • The enduring role of content and relationships
  • Coordinating email, social media and text messages to spark people to give
  • Narrative arcs vs. seizing the moment
  • List segmentation and testing
  • Why landing pages are the unsung hero of digital fundraising
  • Tips and tricks for optimizing your fundraising campaigns

And more!

We’ll also discuss the ways the various pieces of your outreach campaign can work together and reinforce each other, creating a virtuous circle of fundraising effectiveness and efficiency.

Reserve your spot at the table today! You can also check out the video from my last training, an introduction to digital campaigning in 2024. Enjoy!

cpd

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Colin Delany
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