Quick to capitalize on the New York Times’s revelation that Donald Trump has paid little or no income tax over recent years, the Biden/Harris campaign has launched its own Trump Tax Calculator. Enter the top-line number from your tax bill, and you can see how much more YOU paid for our common needs than the President of the United States!
This little critter is a classic example of a campaign microsite, in this case hosted as a single page on the main JoeBiden.com website rather than under a standalone URL. It includes:
- An appropriately gilded title graphic (see above)
- Elementary math behind the scenes
- A donation button
- A email signup form
- A collapsed navigation menu (i.e. a hamburger)
- Outrage
And that’s about it! Quick to produce, quick to understand, quick to catch the eye of journalists, activists, Trump-haters and anyone who appreciates satire. No auditing skills required. Gets the Epolitics.com Seal of Approval. Four stars! Let’s see if Biden mentions it at tonight’s debate.
– cpd