What should advocates and activists keep in mind as they try to change the world in 2018? Plenty, as Jeanette Russell and I discussed on a recent episode of Blackbaud’s Raise + Engage podcast. Among many sexy topics, we covered:
- Preparing for advocacy in 2018
- Taking advantage of fleeting opportunities to elevate your issues
- Analytics
- List-building
- Social media strategy, including the 2016 Trump campaign’s innovations
- Keeping supporters engaged and active in a crazy year
Plus, a philosophical discussion of emotional satisfaction — what more could any sane person want? Check out the full discussion for more. Pro tip: If Democrats take the House this year, watch the lame duck!
– cpd