Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
In this edition: Marco Rubio quits us, but we can’t quit Ben Carson (i.e., I forgot to take him off the list before the CrowdTangle report came out). Plus, why don’t you tell us what you really think about Rahm Emmanuel, Bernie?
1. John Kasich (37.0x)
Donald Trump recently said there could be riots if he is "denied" the Republican nomination in a contested convention….
Posted by John Kasich on Thursday, March 17, 2016
2. Marco Rubio (21.4x)
Thank you for all of your support.
Posted by Marco Rubio on Tuesday, March 15, 2016
3. Dr. Ben Carson (18.2x)
What happened tonight at Donald Trump's rally in Chicago is very disheartening. We as a nation can not allow our…
Posted by Dr. Ben Carson on Friday, March 11, 2016
4. John Kasich (11.9x)
Victory. Join our team as we march on. JohnKasich.com -John
Posted by John Kasich on Tuesday, March 15, 2016
5. Bernie Sanders (10.1x)
We do things a little different in this campaign: We bring people together. No, we are not gonna hate Mexicans. We are…
Posted by Bernie Sanders on Friday, March 11, 2016
6. Hillary Clinton (8.2x)
The results are in: We won Florida, North Carolina, Ohio, Illinois, and Missouri!
Posted by Hillary Clinton on Tuesday, March 15, 2016
7. Hillary Clinton (7.3x)
"Donald Trump is running a cynical campaign of hate and fear… he's encouraging violence and chaos."
Posted by Hillary Clinton on Monday, March 14, 2016
8. Bernie Sanders (7.3x)
I want to thank Rahm Emanuel for not endorsing me. I don't want the endorsement of a mayor shutting down schools and firing teachers.
Posted by Bernie Sanders on Saturday, March 12, 2016
9. Dr. Ben Carson (6.5x)
Our country is at a crossroads and in the midst of a moral crisis. We must be careful not to continue our current path,…
Posted by Dr. Ben Carson on Friday, March 11, 2016
10. Marco Rubio (5.4x)
Honored to have Bill Martin, a 94-year-old World War II veteran, making calls for us in Fort Myers today.
Posted by Marco Rubio on Sunday, March 13, 2016
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
