Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Rand Paul (29.9x)
From my family to yours, may you have a very Happy Thanksgiving!
Posted by Rand Paul on Thursday, November 26, 2015
2. Rand Paul (23.7x)
Now we need a vote in the Senate! Call your senators and tell them to support #AudittheFed! The American people have a right to know what the Federal Reserve is doing with our nation's money supply.
Posted by Rand Paul on Monday, November 23, 2015
3. Hillary Clinton (16.0x)
So much to be thankful for. Wishing a happy Thanksgiving to you and yours. -H
Posted by Hillary Clinton on Thursday, November 26, 2015
4. Marco Rubio (14.7x)
Wherever you're celebrating Thanksgiving this year, remember:
Posted by Marco Rubio on Wednesday, November 25, 2015
5. John Kasich (12.2x)
This week we give thanks for the gifts God has bestowed upon us, our families and our great country. I am incredibly…
Posted by John Kasich on Thursday, November 26, 2015
6. Marco Rubio (11.5x)
From our family to yours, Happy Thanksgiving
Posted by Marco Rubio on Thursday, November 26, 2015
7. Ted Cruz (11.4x)
Thankful for time with the family this Thanksgiving!
Posted by Ted Cruz on Thursday, November 26, 2015
8. Dr. Ben Carson (11.3x)
Posted by Dr. Ben Carson on Thursday, November 26, 2015
9. Rick Santorum (8.6x)
Posted by Rick Santorum on Thursday, November 26, 2015
10. Dr. Ben Carson (7.3x)
I absolutely, 100%, refuse to submit to political correctness — there are too many people, who gave up too much, so we…
Posted by Dr. Ben Carson on Wednesday, November 25, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
