Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Marco Rubio (16.2x)
Do you agree? Click here.
Posted by Marco Rubio on Thursday, November 12, 2015
2. Carly Fiorina (13.0x)
Donald, sorry, I've got to interrupt again. You would know something about pathological. How was that meeting with…
Posted by Carly Fiorina on Thursday, November 12, 2015
3. Marco Rubio (10.4x)
The best way to raise overall wages is to make America the best place in the world to start a business, not by raising the minimum wage. Click here and SIGN if you agree.
Posted by Marco Rubio on Thursday, November 12, 2015
4. Dr. Ben Carson (10.3x)
Here's the video of my closing statement from last night's debate.
Posted by Dr. Ben Carson on Wednesday, November 11, 2015
5. Dr. Ben Carson (8.9x)
Pre-debate time with my granddaughter.
Posted by Dr. Ben Carson on Tuesday, November 10, 2015
6. Ted Cruz (8.6x)
A victory for the rule of law as the Fifth Circuit rules against President Obama's illegal and unconstitutional executive amnesty!
Posted by Ted Cruz on Monday, November 9, 2015
7. Rand Paul (8.1x)
"Paul’s debate performance at Tuesday’s Fox Business/Wall Street Journal debate has received rave reviews from media…
Posted by Rand Paul on Wednesday, November 11, 2015
8. Bernie Sanders (6.7x)
Today, we honor the sacrifice of our nation’s veterans and their families.
Posted by Bernie Sanders on Wednesday, November 11, 2015
9. Lindsey Graham (6.3x)
Happy Veterans Day to all who have served.
Posted by Lindsey Graham on Wednesday, November 11, 2015
10. Rick Santorum (6.3x)
Happy birthday to the United States Marine Corps! Semper Fidelis!
Posted by Rick Santorum on Tuesday, November 10, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
