Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Mike Huckabee (13.8x)
No Social Security cost of living increase next year? It makes me sick politicians in Washington won't keep the promise our nation made to our seniors!Read more ⬇️
Posted by Mike Huckabee on Thursday, October 15, 2015
2. Hillary Clinton (13.0x)
40 years ago today, these two tied the knot in the living room of their new home in Arkansas. Happy anniversary, Hillary and President Bill Clinton!
Posted by Hillary Clinton on Sunday, October 11, 2015
3. Bernie Sanders (9.9x)
“This may not be great politics, but I think the Secretary is right. And that is that the American people are sick of hearing about your damn emails." -Bernie #DebateWithBernie
Posted by Bernie Sanders on Tuesday, October 13, 2015
4. Rand Paul (7.7x)
ICYMI: I'm proud to announce my victory in the Republican Liberty Caucus National Convention Straw Poll. With your continued support, we will unleash the American Dream! Thank you. #StandwithRand
Posted by Rand Paul on Sunday, October 11, 2015
5. Rick Perry (7.1x)
Home #roadtrip sky is bluer, air is cleaner, women are prettier, economy is stronger!!https://instagram.com/p/81JPdClkeU/
Posted by Rick Perry on Wednesday, October 14, 2015
6. Martin O’Malley (7.0x)
I truly believe that we are standing on the threshold of a new era of American progress.We are moving to a more…
Posted by Martin O'Malley on Wednesday, October 14, 2015
7. Bernie Sanders (7.0x)
"Doesn’t it seem that things have swung so far in one direction that just a little bit of Democratic Socialism maybe is not the worst idea?" – Seth MacFarlane
Posted by Bernie Sanders on Thursday, October 15, 2015
8. Jim Webb (6.8x)
Jim's son, a combat veteran of the Iraq war, gives one hell of a response…"Seeing the reaction to my father’s story…
Posted by Jim Webb on Thursday, October 15, 2015
9. Rand Paul (6.6x)
Tomorrow I will become the first Presidential candidate to live-stream an entire day. You can take part in the day by…
Posted by Rand Paul on Monday, October 12, 2015
10. Jim Webb (6.4x)
#WebbNation #DemDebate
Posted by Jim Webb on Tuesday, October 13, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
