Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Rick Santorum (30.0x)
Thank you Pope Francis for blessing our little angel Bella!
Posted by Rick Santorum on Sunday, September 27, 2015
2. Rand Paul (24.9)
I am honored to have the endorsement of so many conservative leaders from key caucus states. With their leadership, we…
Posted by Rand Paul on Thursday, October 1, 2015
3. Rand Paul (19.7x)
Rare: Paul called for Congress to write hundreds and hundreds of instructions on appropriations. These “riders” would…
Posted by Rand Paul on Thursday, October 1, 2015
4. Hillary Clinton (9.4x)
Posted by Hillary Clinton on Wednesday, September 30, 2015
5. Donald J. Trump (8.4x)
With Willie Robertson, a great guy, at our 20,000 people event in Oklahoma last week.
Posted by Donald J. Trump on Wednesday, September 30, 2015
6. Ted Cruz (7.9x)
This is what a Cruz Administration would look like.Now we need YOUR help before midnight to make it a reality: https://www.tedcruz.org/donate/?cid=FO0169
Posted by Ted Cruz on Wednesday, September 30, 2015
7. Carly Fiorina (7.7x)
The liberal media has tried to distort the truth about the videos that expose Planned Parenthood for selling babies'…
Posted by Carly Fiorina on Sunday, September 27, 2015
8. Mike Huckabee (7.2x)
We hardly know any of the details about this horrific tragedy – What kind of gun was used? How did the shooter obtain…
Posted by Mike Huckabee on Thursday, October 1, 2015
9. Rick Santorum (6.8x)
We need to stand up for life with love and compassion. The facts are on our side and women deserve better than Planned…
Posted by Rick Santorum on Thursday, October 1, 2015
10. Hillary Clinton (6.3x)
Another devastating shooting. We need sensible gun control measures to save lives, and I will do everything I can to achieve that. -H
Posted by Hillary Clinton on Thursday, October 1, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
