Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Rand Paul (29.7x)
Sorry Donald, Real Conservatives Don’t Support Government Stealing Private Property"Real conservatives oppose crony…
Posted by Rand Paul on Tuesday, September 22, 2015
2. Marco Rubio (13.9x)
Click here if you agree:
Posted by Marco Rubio on Sunday, September 20, 2015
3. Carly Fiorina (11.2x)
Tune in at 11:35 p.m. ET to The Tonight Show Starring Jimmy Fallon on NBC!
Posted by Carly Fiorina on Monday, September 21, 2015
4. Rand Paul (11.0x)
I'm proud to have the endorsement of Rep. Mick Mulvaney for my Presidential Bid. He joins Justin Amash, Congressman…
Posted by Rand Paul on Wednesday, September 23, 2015
5. Marco Rubio (8.9x)
Join my fight to defund Planned Parenthood. Click here now!
Posted by Marco Rubio on Wednesday, September 23, 2015
6. Scott Walker (8.6x)
As a kid, I was drawn to Ronald Reagan because he was a Republican and a conservative. But most of all, I admired him…
Posted by Scott Walker on Monday, September 21, 2015
7. Mike Huckabee (8.1x)
I wanted to alert you to my letter to Frito-Lay. You will be hearing more from me about this. Will you stand with me?Warning: A video linked to in the article contains vulgar language.
Posted by Mike Huckabee on Thursday, September 24, 2015
8. Chris Christie (6.9x)
I wish Scott Walker all the best. He's a great Governor, a fighter and a good friend. I know he will continue to work hard for our party and the people of Wisconsin.
Posted by Chris Christie on Monday, September 21, 2015
9. Carly Fiorina (6.5x)
Our Founders would be outraged to see our leaders in Washington today, perched comfortably atop a broken system of their…
Posted by Carly Fiorina on Wednesday, September 23, 2015
10. Dr. Ben Carson (6.2x)
I wanted to get back to answering questions tonight sent in by you guys. Remember, you can send in your questions via…
Posted by Dr. Ben Carson on Monday, September 21, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
