We are back from vacation and ready to rumble! Hold on tight: it’s gonna be one hell of a Fall….
Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
Of note this week: the women are on top! Plus, Ted Cruz’s strange take on “American Gothic”.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Carly Fiorina (17.3x)
Thank you to the team at CARLY for America for the birthday card & to so many who have wished me a happy birthday….
Posted by Carly Fiorina on Sunday, September 6, 2015
2. Hillary Clinton (13.8x)
Thanks, Ellen DeGeneres.
Posted by Hillary Clinton on Thursday, September 10, 2015
3. Ted Cruz (10.9x)
Praise God Kim has been released! https://www.facebook.com/tedcruzpage/posts/10153570897667464
Posted by Ted Cruz on Tuesday, September 8, 2015
4. Rand Paul (10.5x)
While ISIS continues to persecute Christians in the Middle East, we cannot rely on the federal government to solve our…
Posted by Rand Paul on Tuesday, September 8, 2015
5. Dr. Ben Carson(10.5x)
Today we reached 2.8 million friends. Thank you for standing with us.
Posted by Dr. Ben Carson on Thursday, September 10, 2015
6. Dr. Ben Carson (8.7x)
Posted by Dr. Ben Carson on Monday, September 7, 2015
7. Mike Huckabee (7.4x)
"Huckabee Schools Stephanopoulos On Kim Davis" – Breitbart NewsWatch ⬇️
Posted by Mike Huckabee on Sunday, September 6, 2015
8. Rand Paul (7.1x)
Unlike Jeb Bush's new tax plan, mine will keep more money in the pockets of every single American by eliminating the IRS…
Posted by Rand Paul on Thursday, September 10, 2015
9. Hillary Clinton (7.0x)
I wanted you to hear this directly from me:Yes, I should have used two email addresses, one for personal matters and…
Posted by Hillary Clinton on Tuesday, September 8, 2015
10. Carly Fiorina (6.8x)
I think leadership’s job is to produce results, and when leaders don’t produce results, they need to step aside. I share…
Posted by Carly Fiorina on Tuesday, September 8, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd
White House photo by Daniel Schwen, via Wikimedia Commons.
