Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. Fight For Equality (125.37%)
#realitycheck #forusall
Posted by Fight For Equality on Sunday, August 23, 2015
2. New Yorkers Against Gun Violence (70.58%)
Wayne LaPierre says the only thing that stops a bad guy with a gun is a good guy with a gun.These American heroes proved him badly wrong.
Posted by New Yorkers Against Gun Violence on Monday, August 24, 2015
3. Brady Campaign to Prevent Gun Violence (50.83%)
Thank you Kenneth Cole for your strong leadership and support for #GunReform.
Posted by Brady Campaign to Prevent Gun Violence on Friday, August 28, 2015
4. Being Feminist (%)
~BB
Posted by Being Feminist on Thursday, August 27, 2015
5. Greenpeace USA (31.37%)
Every 10 seconds…
Posted by Greenpeace USA on Monday, August 24, 2015
6. Everytown for Gun Safety (28.7%)
Getting shot – at work – at school – at the movies Isn’t something people in other developed countries worry about.
Posted by Everytown for Gun Safety on Wednesday, August 26, 2015
7. Wisconsin State AFL-CIO (27.87%)
via Fast Food Forward
Posted by Wisconsin State AFL-CIO on Monday, August 24, 2015
8. Greenpeace Africa (27.06%)
Do you also feel a #facepalm moment coming on when you think of South Africa's crazy #Nuclear plans? SIGN to stop the madness: tiny.cc/NoNuclearSA
Posted by Greenpeace Africa on Tuesday, August 25, 2015
9. Girl Du Jour (26.04%)
Exactly.
Posted by Girl Du Jour on Thursday, August 27, 2015
10. Coffee Progressives (22.03%)
Posted by Coffee Progressives on Friday, August 28, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd