Check out last week’s top 10 over-performing Facebook posts from the 2016 presidential campaigns! The data is via our friends at CrowdTangle, and remember that these aren’t the top-performing posts in ABSOLUTE terms, since that would almost always be dominated by the pages with the biggest followings. Instead, these are posts that beat the average for that particular page — posts that reset the bar for success for that campaign on Facebook. If you like this list, check our our weekly Top Ten Facebook Advocacy Posts, also compiled with CrowdTangle data.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Donald J. Trump (20.8x)
On the cover of TIME Magazine- a great honor!
Posted by Donald J. Trump on Thursday, August 20, 2015
2. Rand Paul (18.3x)
“I don’t ask people what their political party is when we operate on them,” Paul says in the video, released Wednesday. “In the operating room, there are no politics.”
Posted by Rand Paul on Thursday, August 20, 2015
3. Hillary Clinton (17.2x)
Happy birthday to this guy.
Posted by Hillary Clinton on Wednesday, August 19, 2015
4. Donald J. Trump (12.6x)
Had a special visitor in my office yesterday for TIME photo shoot.
Posted by Donald J. Trump on Thursday, August 20, 2015
5. Rand Paul (12.1x)
Posted by Rand Paul on Thursday, August 20, 2015
6. Ted Cruz (9.3x)
It's past time we allow our service members to defend themselves: https://www.tedcruz.org/l/protect-our-service-members/
Posted by Ted Cruz on Wednesday, August 19, 2015
7. Rick Santorum (6.9x)
Home today and working with Bella on her physical therapy. This week, Bella lost her second front tooth. She will be asking Santa Claus for both this Christmas!
Posted by Rick Santorum on Wednesday, August 19, 2015
8. Mike Huckabee (5.6x)
In Israel this week for meetings about the disastrous deal with Iran…and look who I ran into! Good to see my friend Willie Robertson in Jerusalem.
Posted by Mike Huckabee on Monday, August 17, 2015
9. Carly Fiorina (5.4x)
On my first day in the Oval Office, I will call Bibi Netanyahu to assure him that the United States will stand with Israel.
Posted by Carly Fiorina on Monday, August 17, 2015
10. Carly Fiorina (5.4x)
Common Core has become a set of standards, not on what a student has to learn, but on what a teacher has to teach and…
Posted by Carly Fiorina on Wednesday, August 19, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd