Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: a powerful cross-section of issues. Surprisingly, only one dose of Trump…but it’s a good one. Plus, Bea Arthur!
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Girl Du Jour (171.31%)
BOOM!!!(omg… so much butthurt… *some* of the "militia" are veterans, some are gun humping ammosexuals)
Posted by Girl Du Jour on Friday, July 24, 2015
2. The Young Turks (88.85%)
New Sandy Bland Dash Cam Footage Released
Posted by The Young Turks on Thursday, July 23, 2015
3. BuzzFeed LGBT (34.84%)
Time to end your Ruby Rose withdrawal.
Posted by BuzzFeed LGBT on Monday, July 20, 2015
4. Wisconsin State AFL-CIO (29.19%)
Whose pay is outrageous again? h/t Jobs With Justice
Posted by Wisconsin State AFL-CIO on Friday, July 24, 2015
5. Join the Coffee Party Movement (27.62%)
This totally explains how our perspective determines what we see as "true." Here's to understanding that what is true…
Posted by Join the Coffee Party Movement on Wednesday, July 22, 2015
6. Ali Forney Center (24.28%)
AFC Founder, Carl Siciliano, shares heartfelt reflections on how Bea Arthur changed everything for the Ali Forney Center.
Posted by Ali Forney Center on Thursday, July 23, 2015
7. New York Communities for Change (23.32%)
When NYCC first took fast food workers on strike right here in New York City, people thought $15/hr was crazy. Today,…
Posted by New York Communities for Change on Wednesday, July 22, 2015
8. Ali Forney Center (21.78%)
Yesterday, clients, staff and supporters of the Ali Forney Center came together for the groundbreaking ceremony of the…
Posted by Ali Forney Center on Tuesday, July 21, 2015
9. Bipartisan Report (21.38%)
Posted by Bipartisan Report on Monday, July 20, 2015
10. Occupy Democrats (18.60%)
Our neighbors to the north must be doing something right!"Although economic growth in the United States continues to…
Posted by Occupy Democrats on Saturday, July 25, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd