Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: How about a rebel flag with a #winning record?.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. tcktcktck (152.29%)
Way to go Denmark!Due to an unusually windy day, wind farms in Denmark managed to produce 140% of the country's…
Posted by tcktcktck on Friday, July 10, 2015
2. Wisconsin State AFL-CIO (93.99%)
Here's to strong unions.
Posted by Wisconsin State AFL-CIO on Friday, July 10, 2015
3. Fight for $15 (34.33%)
Could you survive on $107/week? Neither can anyone else and yet millions of us are forced to try. #FightFor15
Posted by Fight for $15 on Wednesday, July 8, 2015
4. Drug Policy Alliance (32.31%)
We just released a report reviewing the first year since marijuana sales began in Washington state last summer. You can view our report here: http://bit.ly/1NM0TUB
Posted by Drug Policy Alliance on Monday, July 6, 2015
5. Living Blue in Florida (27.63%)
Posted by Living Blue in Florida on Wednesday, July 8, 2015
6. Wisconsin State AFL-CIO (26.04%)
via Fast Food Forward
Posted by Wisconsin State AFL-CIO on Thursday, July 9, 2015
7. Sierra Club Redwood Chapter (23.96%)
Monumental news! Redwood Chapter rejoices at President Obama’s announcement that the Berryessa Snow Mountain region will…
Posted by Sierra Club Redwood Chapter on Thursday, July 9, 2015
8. Food & Water Watch – Michigan (22.13%)
Activists arrived in Flint after a 65 mile-long march from Detroit to meet with decision makers today about reconnecting…
Posted by Food & Water Watch – Michigan on Friday, July 10, 2015
9. Bipartisan Report (20.55%)
Posted by Bipartisan Report on Friday, July 10, 2015
10. Citizens UnTied (20.35%)
Posted by Citizens UnTied on Thursday, July 9, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd