Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: never before has one single issue so dominated the list. Guess what it is.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Campaign for Southern Equality (1888.79%)
Share if you agree 🙂
Posted by Campaign for Southern Equality on Friday, June 26, 2015
2. Bend the Arc: A Jewish Partnership for Justice (108.7%)
BREAKING: The Supreme Court rules same-sex marriage is a right nationwide! Join us in saying Mazel Tov!
Posted by Bend the Arc: A Jewish Partnership for Justice on Friday, June 26, 2015
3. Campaign for Southern Equality (73.39%)
BREAKING: Annice and Amber in Hattiesburg just became the first same-sex couple to marry in Mississippi. *Like* to congratulate them on their special day.
Posted by Campaign for Southern Equality on Friday, June 26, 2015
4. The Blue Street Journal (68.27%)
Tonight in America. #LoveWins
Posted by The Blue Street Journal on Friday, June 26, 2015
5. ATTN: (58.72%)
BREAKING: The Supreme Court declares same-sex marriage bans UNCONSTITUTIONAL! Marriage equality is now the law of the…
Posted by ATTN: on Friday, June 26, 2015
6. BuzzFeed LGBT (58.41%)
Grand Marshals of NYC Pride Ian McKellen and Derek Jacobi wish you a beautiful Pride weekend.
Posted by BuzzFeed LGBT on Friday, June 26, 2015
7. GLAD (Gay & Lesbian Advocates & Defenders) (43.32%)
BREAKING NEWS: The Supreme Court said “I Do” to full marriage rights for LGBTQ Americans. Marriage equality is here!#LoveWins #SCOTUS
Posted by GLAD (Gay & Lesbian Advocates & Defenders) on Friday, June 26, 2015
8. The New Civil Rights Movement (39.97%)
Hero of the day, Bree Newsome, the self described "freedom fighter" who, in the non-violent tradition of civil rights…
Posted by The New Civil Rights Movement on Saturday, June 27, 2015
9. Occupy Democrats (36.19%)
YES!! This is a HUGE step forward for ALL Americans!"The justices found that under the 14th Amendment, states must…
Posted by Occupy Democrats on Friday, June 26, 2015
10. Maine AFL-CIO (36.01%)
MSNA Unit 1 nurses are in a tough contract fight with EMMC. They are in bargaining again today, the contract expires…
Posted by Maine AFL-CIO on Thursday, June 25, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd