Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. UltraViolet (75.36%)
Jeb Bush announced today that he's running for President – here are 5 things he'd rather not talk about today.(Sources at bottom of page: bit.ly/Jeb5things )
Posted by UltraViolet on Monday, June 15, 2015
2. Coalition to Stop Gun Violence (72.81%)
More guns, more tragedy.
Posted by Coalition to Stop Gun Violence on Thursday, June 18, 2015
3. Coalition to Stop Gun Violence (45.49%)
"Eight of [South Carolina state Senator Clementa Pinckney's] church members, who might be alive if he had expressly…
Posted by Coalition to Stop Gun Violence on Saturday, June 20, 2015
4. Daily Kos (40.58%)
That's science.
Posted by Daily Kos on Tuesday, June 16, 2015
5. ATTN: (34.24%)
Particularly relevant words in light of the tragedy in Charleston.
Posted by ATTN: on Thursday, June 18, 2015
6. Occupy Democrats (30.26%)
While Republicans CLAIM to be the party of fiscal responsibility, reality says otherwise. Clinton inherited a $290…
Posted by Occupy Democrats on Wednesday, June 17, 2015
7. All Out (25.78%)
¡Felicitaciones, México! Corte Suprema de Justicia legalizó el matrimonio gay en todo México: bit.ly/1JU3D1B
Posted by All Out on Monday, June 15, 2015
8. Occupy Democrats (24.66%)
You know what to do!Image by Occupy Democrats, LIKE our page for more!
Posted by Occupy Democrats on Saturday, June 20, 2015
9. GLAAD (17.14%)
Country superstar Reba McEntire has #GotYourBack!
Posted by GLAAD on Monday, June 15, 2015
10. Brady Campaign to Prevent Gun Violence (14.79%)
SHARE this graphic and join us in remembering the victims of last night's horrendous shooting in Charleston.http://bit.ly/1TxC02Z
Posted by Brady Campaign to Prevent Gun Violence on Thursday, June 18, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd