Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: what TLC can teach us about white privilege. Plus, a side of Montel Williams you might not know about.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Occupy Democrats (90.98%)
America, take notice.Image by Occupy Democrats, LIKE our page for more!
Posted by Occupy Democrats on Wednesday, June 10, 2015
2. Addicting Info (85.27%)
Sir Richard Branson just told new parents at his company to take a year off to get to know their children – with full pay.
Posted by Addicting Info on Tuesday, June 9, 2015
3. Occupy Democrats (32.80%)
Exactly.Image by Occupy Democrats, LIKE our page for more!
Posted by Occupy Democrats on Saturday, June 13, 2015
4. Union Ironworkers (28.01%)
It is with a heavy heart that Ironworkers Local 7 in Boston has set its flags at half-mast due to the on-the-job passing…
Posted by Union Ironworkers on Friday, June 12, 2015
5. Sierra Club Angeles Chapter (22.62%)
Only days away!! Get your early-bird tickets now…
Posted by Sierra Club Angeles Chapter on Wednesday, June 10, 2015
6. Bipartisan Report (20.93%)
Bipartisan Report <<<< Give us a follow!
Posted by Bipartisan Report on Wednesday, June 10, 2015
7. Wisconsin State AFL-CIO (19.07%)
What do you think of this idea?
Posted by Wisconsin State AFL-CIO on Wednesday, June 10, 2015
8. Americans for Responsible Solutions (18.28%)
Happy birthday, Gabby Giffords! Send her your birthday wishes in the comments, then like and share to encourage your friends to do the same.
Posted by Americans for Responsible Solutions on Monday, June 8, 2015
9. ATTN: (15.53%)
BREAKING: Chipotle Mexican Grill workers just scored a huge victory! Read more here: http://bit.ly/1QjyBFMLike ATTN: on Facebook to fight against poverty wages.
Posted by ATTN: on Monday, June 8, 2015
10. Drug Policy Alliance (14.94%)
Montel Williams is proof that medical marijuana can be life-saving. http://bit.ly/1KqsZ7P #NoMoreDrugWar
Posted by Drug Policy Alliance on Wednesday, June 10, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd