Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: free the school lunches! And, exactly how many Shares DOES it take a big page like Daily Kos to break into the list? Only one way to find out….
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Parents Against Gun Violence (112.87%)
Some of the reasons people used their weapons in May, 2015, summarized in the first-person. We have provided links below…
Posted by Parents Against Gun Violence on Wednesday, June 3, 2015
2. Occupy Democrats (88.01%)
2016 Republican presidential candidate Rick Santorum really stepped in it when he tried to lecture Pope Francis about…
Posted by Occupy Democrats on Wednesday, June 3, 2015
3. Occupy Democrats (73.49%)
We're proud to make this pledge. How about YOU?Image by Occupy Democrats, LIKE our page for more!
Posted by Occupy Democrats on Tuesday, June 2, 2015
4. Food and Water Watch, Pennsylvania (70.23%)
"This new study is further proof that fracking has real impacts to the environment and public health, impacts that the industry has successfully denied for years"
Posted by Food & Water Watch – Pennsylvania on Monday, June 1, 2015
5. Daily Kos (49.58%)
Sign the petition if you agree: All school lunches should be free—http://trib.al/lVVrvVr
Posted by Daily Kos on Thursday, June 4, 2015
6. US Uncut (33.58%)
Della Curry, a school kitchen manager in Aurora, Colorado, was fired for giving a free meal to a first-grader who was…
Posted by US Uncut on Tuesday, June 2, 2015
7. AlterNet (25.8%)
Turns out…
Posted by AlterNet on Saturday, June 6, 2015
8. Girl Du Jour (17.86%)
John Fugelsang can #FeelTheBern
Posted by Girl Du Jour on Wednesday, June 3, 2015
9. A F T Indiana (17.25%)
Wow!
Posted by A F T Indiana on Monday, June 1, 2015
10. Robyn O’Brien (15.35%)
A company in Australia shared this, again speaking to how universal this movement is. Access to clean and safe food should not be a function of zip code.
Posted by Robyn O'Brien on Tuesday, June 2, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd