Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: lots of labor. Plus, Stevie Wonder!
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. NC League of Conservation Voters (69.56%)
A Friday funny for you:
Posted by NC League of Conservation Voters on Friday, May 15, 2015
2. Greenpeace Suomi (37.83%)
Huonoja uutisia!Obama antoi Shellille eilen lopullisen luvan aloittaa öljynporaukset Alaskan Arktiksella. Kansainvä…
Posted by Greenpeace Suomi on Tuesday, May 12, 2015
3. Media Matters for America (25.50%)
BOOM. President Obama just called out Fox News by name for their awful coverage of poverty in America and for regularly pushing false stereotypes about poor people. Watch:
Posted by Media Matters for America on Tuesday, May 12, 2015
4. New York Communities for Change (23.54%)
Everyone’s rent is too damn high. You know it, your neighbor knows it, and your corner bodega knows it.We need to STOP…
Posted by New York Communities for Change on Wednesday, May 13, 2015
5. US Uncut (22.01%)
Maryland's Governor rejected $11.6 million in additional funding for Baltimore schools on Thursday saying "there wasn't…
Posted by US Uncut on Thursday, May 14, 2015
6. Printing, Publishing & Media Workers Sector-CWA (19.79%)
The Assault on Unions is Hurting All Workers
Posted by Printing, Publishing & Media Workers Sector-CWA on Friday, May 15, 2015
7. Labor Tribune (17.62%)
Thanks to the hard work of so many, and the principled lawmakers on both sides of the aisle who rejected partisan…
Posted by Labor Tribune on Thursday, May 14, 2015
8. Labor Tribune (16.4%)
Posted by Labor Tribune on Wednesday, May 13, 2015
9. IUE-CWA (13.36%)
This just in – the U.S. Senate has voted to block the TPP Fast Track bill from moving forward! This is due to all of…
Posted by IUE-CWA on Tuesday, May 12, 2015
10. The New Civil Rights Movement (13.14%)
President Obama hosted a star-studded 65th birthday for Stevie Wonder in the Rose Garden, with a picnic dinner followed…
Posted by The New Civil Rights Movement on Thursday, May 14, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd