Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. Organization United for Respect (24.11%)
We hate it when Walmart managers do this.
Posted by Organization United for Respect on Thursday, April 9, 2015
2. Brave New Films: Justice (14.82%)
A bill introduced in the Texas House of Representatives would make it illegal for private citizens to record police…
Posted by Brave New Films: Justice on Thursday, April 9, 2015
3. The Young Turks (12.05%)
Teachers Sent To Jail FOR DECADES
Posted by The Young Turks on Monday, April 6, 2015
4. Fight For Equality (11.93%)
Posted by Fight For Equality on Thursday, April 9, 2015
5. SEIU (10.80%)
Why is Denmark the happiest country in the world? We're guessing it might have something to do with how they pay their workers.Join us on 4/15 –> April15.org #FightFor15
Posted by SEIU on Saturday, April 11, 2015
6. Working America (9.12%)
Let's change this. Join us by texting RAISE to 30644.(via Stop Right to Work (for less) in Missouri)
Posted by Working America on Tuesday, April 7, 2015
7. Food & Water Watch – Ohio (8.77%)
The Ohio Dept. of Natural Resources has shut down operations at the five oil and gas injection wells of the company involved in the Vienna Twp. spill. Let's hope they stay that way.
Posted by Food & Water Watch – Ohio on Monday, April 6, 2015
8. Bipartisan Report (7.93%)
Posted by Bipartisan Report on Thursday, April 9, 2015
9. Forecast the Facts (7.28%)
Take Action: http://act.forecastthefacts.org/sign/censorship_wisconsin/?source=FBMeet Tia Nelson, who is now banned…
Posted by Forecast the Facts on Wednesday, April 8, 2015
10. Food & Water Watch Maryland (6.08%)
Last night, the Maryland Senate passed a bill that would prohibit any fracking permits in the state until October 2017….
Posted by Food & Water Watch Maryland on Tuesday, April 7, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd