Apologies for the publishing delay — Your Loyal Editor is traveling this week and most of next. Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time.
1. ATTN: (58.92%)
Do you agree with Anne? Let us know: http://bit.ly/1FLmcohLIKE ATTN: on Facebook to stand up for LGBT rights!
Posted by ATTN: on Thursday, March 26, 2015
2. Wisconsin State AFL-CIO (15.98%)
Keep it made in the USA, buy American!
Posted by Wisconsin State AFL-CIO on Thursday, March 26, 2015
3. Social Security Works (15.82%)
Thank you to the 42 US Senators who voted in support of U.S. Senator Elizabeth Warren's amendment increasing Social…
Posted by Social Security Works on Friday, March 27, 2015
4. USAction (11.85%)
Thank you to the 42 US Senators who voted in support of U.S. Senator Elizabeth Warren Warren's amendment increasing Social Security benefits! And thanks to Social Security Works for the image.
Posted by USAction on Saturday, March 28, 2015
5. US Uncut (8.81%)
#BoycottIndiana SHARE and LIKE our page US Uncut!
Posted by US Uncut on Friday, March 27, 2015
6. The Blue Street Journal (8.67%)
The ignorance. It burns.
Posted by The Blue Street Journal on Monday, March 23, 2015
7. ATTN: (8.44%)
George Takei just called for a boycott of Indiana after governor signs controversial bill into law.Will you join him? Let us know: http://bit.ly/1E76UttLike ATTN:on Facebook to stand up for LGBT rights.
Posted by ATTN: on Thursday, March 26, 2015
8. Climate Progress (7.06%)
Neil deGrasse Tyson doesn't mince words
Posted by Climate Progress on Tuesday, March 24, 2015
9. Chesapeake Climate Action Network (6.25%)
Breaking news: The Maryland House of Delegates just passed a three-year fracking moratorium by a resounding 93-45…
Posted by Chesapeake Climate Action Network on Tuesday, March 24, 2015
10. United Steelworkers (USW) (6.16%)
When taxpayer dollars are used to purchase materials for infrastructure projects from overseas, we fail to support jobs…
Posted by United Steelworkers (USW) on Thursday, March 26, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd