Bummed that you couldn’t make it to Friday’s IAB-sponsored online political advertising discussion? Never fear, C-Span’s camera was On The Scene — you can relive the magic here (direct link to the video player).
The first 25 minutes are a one-on-one between IAB’s Mike Zaneis and panel moderator (and new author) Kate Kaye, with the remaining hour a panel discussion free-for-all featuring Kate, e.politics, MSHC Partners’ (and the Obama campaign’s) Emily Williams and CampaignGrid’s Jeff Dittus. Note that the C-Span site will let you buy your own copy of the show on DVD for the low low price of $29.95; makes a Terrific Christmas Gift. Update: see also event coverage from InternetNews.com. Update II: more coverage, this time from SmartBrief’s SmartBlog on Social Media.
– cpd
Thanks for this link! I was home sick and reading @henrim‘s tweets from the event. Will look forward to watching.
You were listening to a word Henri said? Oh man…
Just kidding! Please Makembe, don’t hurt me!
I *listen* to lots of people. The question is who I believe…. 🙂
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When compared to traditional advertising it becomes obvious the objective of marketing. Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer. It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.
Bottom line is, businesses still need a flow of potential customers. Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?
Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.
Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.
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