Below are resources for a little presention I like to call,
Cheap, Quick and (Sometimes) Dirty: Creating Integrated Online Campaigns Using Off-The-Shelf Parts
(Delivered at the DemocracyInAction Conference on June 26, 2008)
Featured Advocacy Websites
Overview Articles
- Online Politics 101. Introductory articles on a broad range of topics
- Free Online Political Advocacy Tools
- More Than Nerd-Cool: Online Collaboration Tools Have Political Uses
Blogs and Blogger Relations
- How Blogger Relations Differs from Traditional Media Relations
- Working with Local Bloggers
- How to Build Traffic to a Blog: Ten Tips
- Discussion: Spreading the Word About Your Issues in the Blogosphere
- Organization Blogs: What to Think About Before You Start One
Social Networking
- 42 MySpace Advocacy Tips — And Counting
- Facebook is Both Online Advocacy Tool and Online Advocacy Target
- What it Takes to do Effective Facebook and MySpace Advocacy
- Viral Marketing/MySpace Case Study
- Ten Commandments of MySpace Advocacy
Advertising/Promotion
- Getting the Most Out of Google Ads and Other Pay-Per-Click Advertising Campaigns
- The Presidential Campaigns Can Sell Your Issue! (Through Google Ads)
- Spreading Your Message in Wearable Form
- Dueling Political Advertising Models: Is Online Video Better than TV?
- Leveraging Earned Media for Your Online Campaign
- Tossing Emails into the Spin Blender
Video
- Helping Your Videos Stand Out on YouTube
- Creating Effective Political Video for the Web
- Weaving Text and Video into a “YouTube Storyboard”
- A Perfect Video Camera for Online Advocacy?
- Leveraging Real-World Actions for Online Exposure: Kleenex Gets Punk’d
- Presidential Campaigns Aren’t the Only Ones Using Online Video for Political Purposes
- Terrific Collection of Online Video Resources
- Viral Video Case Studies
- Using Online Video to Bypass Media Filters
Maps and Data
- Enlisting Google Earth in the Budget Earmarks War
- An Introduction to Using Google Earth for Political Advocacy
- Why Think Tanks and Nonprofits Should Be Thinking Like (New Media) Newsrooms
- Satellite Images Darfur Internet = Crowdsourced Human Rights Monitoring
- Google Earth as an Agent of Political Change in Bahrain
- Wired News: Web Mashups Turn Citizens Into Washington’s Newest Watchdogs
- Money Web: See Who’s Contributing to the Presidential Candidates, Social Network-Style
- Using Yahoo Maps to Fight Global Warming
Social Media/User-Generated Content
- Dueling Social Media Campaigns: Mitt Romney vs. the DSCC
- MoveOn Launches Radio Ad Contest
- Learning about Social Media from a Horny Manatee
- Resources for N-Ten Panel on Social/Participatory Media
- Dems Forming Distributed Online “Rapid Response” Team
- Making Your Supporters Part of the Story: Learning from Minnesota Public Radio