Resources for NTC Panel, E-Advocacy: Mission over Membership

Greetings from New Orleans and the Nonprofit Technology Conference, where e.politics is bearing up nobly under the strain of going to fantastic cities and hanging out with bright and interesting people. Rough life, I know

As a takeaway for the participants in our online advocacy panel on Friday, below are a ton of articles on various aspects of the question of spreading a message and working to change politics and policy online.

Overview Articles

• Online Politics 101. Introductory articles on a broad range of topics
• Key Tools for Online Advocacy and Online Politics
• Free Online Political Advocacy Tools

Email Advocacy/Email Lists

• DNC Using Email to Encourage Real-World Action
• Interesting List-Building Tactic in a Democratic Activist Email, With a Republican Online Game for a Chaser
• Reputation Matters: Keeping Your Advocacy Messages Out of the Spam Filter
• How NOT to Use an Email List — The Phil Angelides Edition
• Low-Cost Email List Management Options
• Pulling Offline Members onto Your Email List

Blogs and Blogger Relations

• How Blogger Relations Differs from Traditional Media Relations
• The Internet’s Role in the Jena Six Protests in Louisiana
• Blogging Spreads to Boardrooms, Newsrooms
• Working with Local Bloggers
• How to Build Traffic to a Blog: Ten Tips
• Discussion: Spreading the Word About Your Issues in the Blogosphere
• Organization Blogs: What to Think About Before You Start One

Influencing Decisionmakers

• CommitteeCaller: Cool Technology, Bad Approach to Lobbying Congress
  
• Using the Web to Pressure the Sunday Morning Talkshow Gang
• Online Activism’s Role in Stalling the FISA Warrentless Surveillance Bill
• Communicating With Congress: The 3-30-3-30 Rule

Social Networking

• 42 MySpace Advocacy Tips — And Counting
• Facebook is Both Online Advocacy Tool and Online Advocacy Target
• What it Takes to do Effective Facebook and MySpace Advocacy
• Facebook Looms Large, But Crickets Chirp in Second Life
• Viral Marketing/MySpace Case Study
• Ten Commandments of MySpace Advocacy

Advertising/Promotion

• Getting the Most Out of Google Ads and Other Pay-Per-Click Advertising Campaigns
• The Presidential Campaigns Can Sell Your Issue! (Through Google Ads)
• Spreading Your Message in Wearable Form
• Keeping Up with the Changing World of Media Buying and Online Advertising
• Bill Richardson Using Television Ads to Drive Web Traffic
• Dueling Political Advertising Models: Is Online Video Better than TV?
• Leveraging Earned Media for Your Online Campaign
• Tossing Emails into the Spin Blender

Video

• Helping Your Videos Stand Out on YouTube
• Creating Effective Political Video for the Web
• Weaving Text and Video into a “YouTube Storyboard”
• A Perfect Video Camera for Online Advocacy?
• Leveraging Real-World Actions for Online Exposure: Kleenex Gets Punk’d
• Just How Much Political Video Can We Handle?
• Presidential Campaigns Aren’t the Only Ones Using Online Video for Political Purposes
• Terrific Collection of Online Video Resources
• Viral Video Case Studies
• Using Online Video to Bypass Media Filters

Maps and Data

• Enlisting Google Earth in the Budget Earmarks War
• An Introduction to Using Google Earth for Political Advocacy
• Why Think Tanks and Nonprofits Should Be Thinking Like (New Media) Newsrooms
• Satellite Images Darfur Internet = Crowdsourced Human Rights Monitoring
• Google Earth as an Agent of Political Change in Bahrain
• Wired News: Web Mashups Turn Citizens Into Washington’s Newest Watchdogs
• Money Web: See Who’s Contributing to the Presidential Candidates, Social Network-Style
• Using Yahoo Maps to Fight Global Warming

Social Media/User-Generated Content

• Dueling Social Media Campaigns: Mitt Romney vs. the DSCC
• MoveOn Launches Radio Ad Contest
• Resources for N-Ten Panel on Social/Participatory Media
• Dems Forming Distributed Online “Rapid Response” Team
• Making Your Supporters Part of the Story: Learning from Minnesota Public Radio

Games

• Using an Online Game to Make a Point — and to Build an Activist List

– cpd