An article by David Jackson in yesterday’s USA Today reminds us that email, just about the oldest online advocacy tool around, is still a useful weapon in the political communications arsenal. Jackson focuses particularly on the White House’s rapid response efforts, but campaigns and organizations across the spectrum are constantly sending out barrages of talking points and “fact” sheets to journalists, bloggers, editorial writers, talk radio hosts and other opinion leaders. These messages spead behind the scenes and rarely get discussed publicly, but they fundamentally shape the news we read and hear every day. Thanks to Ha-Hoa Dang for the tip.
– cpd