Two LA Times reporters appeared on WAMU radio’s Diane Rehm show today to talk about GOP long-term plans for political dominance. They spent a lot of time talking about microtargeting, particularly for direct mail, a skill at which the Republicans have excelled over the past few election cycles. Well worth listening to for anyone who does political communications — the audio links are to the right of the segment description.
For more, see the e.politics section on political microtargeting.
– cpd
[…] Basically, it’s all about the databases, which the Republicans are masters of using. Particularly, they are terrific at cross-referencing voter databases with consumer marketing databases to find likely supporters in unlikely places and target them with finely-honed messages. […]