Now in the Amazon Store! Download for Kindle.
“Online Politics 101: The Tools and Tactics of Online Political Advocacy” gathers the e.politics how-to articles into one conveniently packaged publication. Each chapter contains a link to the live version on epolitics.com with updates and related materials. Makes a great party favor! Updated and with new chapters as of January, 2011.
Browse Chapter-by-Chapter:
- Introduction to Online Politics
- The Internet as a Political Tool
- Eight Simple Rules for Online Politics
Using the Tools
- Choosing the Right Tools
- Websites
- Email Lists
- Blogs and Blogger Relations
- Social Networks
- Social Media
- Video/Animation
- Advertising
- Text Messaging/Cellphones
- Political Databases
- RSS
[…] If you’re working on a political campaign this year, or vowing to get involved in the 2008 presidential election, download a free copy of the ebook Online Politics 101: The Tools and Tactics of Online Advocacy.  […]
[…] This morning I added a link to Colin Delany’s new Internet Politics 101 Manual, available from his ePolitics.com blog. It is good stuff. […]
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[…] Check out this now fairly outdated but still generally valuable handbook for online politics produced by the guys at e-politics. […]
[…] Politics 101 Posted on June 19, 2008 by hatchergroup Colin Austin has just released the new version of Online Politics 101, his extremely popular Ebook. Online Politics 101: The Tools […]
[…] Jump to Comments The amazing folks over at e.politics have recently released a new edition of “Online Politics 101: The Tools and Tactics of Online Political Advocacyâ€, a nicely packaged collections of articles from the site explaining the basics of using social […]
[…] a tip for a project, check out e.politics’ guide to online campaigning as well as EchoDitto’s “Insights” page, where you should pay particular attention […]
[…] Another great resource for online campaigns is Colin Delany’s Online Politics 101, a free pdf ebook. Check out Colin’s site at epolitics.com for additional […]
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[…] take a moment and check out this post: Online Politics 101 and download the pdf and read through it. It has some very valuable and in-depth insights into the […]
[…] any political operation. Best practices for using them are no secret, either, since plenty of strategy guides supplement the clear example of the Obama campaign itself. The essential tools usually include a […]
[…] Delany, Colin. 2009. Online Politics 101. […]
[…] reach of almost any political operation. Best practices for using them are no secret, either, since plenty of strategy guides supplement the clear example of the Obama campaign itself. The essential tools usually include a […]
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[…] has a great handbook on his site titled Online Politics 101. Here are five lessons from that […]
[…] that are common to most viral videos. Epolitics outlines some of the key characteristics in their Online Politics 101 guide.You should read the entire guide but here is a quick […]
[…] y’all, disregard that earlier message about rewriting Online Politics 101 — that endeavor’s still in the hopper, but a quick update to How Candidates Can Use the […]
[…] Online Politics 101 was a great introduction and guide to building a website and utilizing the Web to its max. The […]
[…] Delany reminds us to focus on the goal rather than the means. Just because there’s a large movement […]
[…] political advertising reporter Kate Kaye — Digital Politics 101 (hmm, wonder where they got the title?) includes chapters by actual, real-live practitioners, including the guys from Chong + Koster and […]
[…] has published a handy paper on using online resources for political and issue advocacy campaigns. Online Politics 101 (PDF, 2.3 MB) examines both the tools and tactics of online […]
[…] online advocacy tools and tactics. Free e-books about Obama’s campaign and a pdf primer on Online Politics can be downloaded from his site. He also regularly posts comprehensive links to stories about […]
[…] cranking away over the holidays on a much-needed rewrite of the venerable (and much-downloaded) Online Politics 101 guide. The new version should be out within a week or two, Lord willin’ and the creek […]
[…] Online Politics 101 rewrite continues! Hot on the heels of Sunday’s observation about the tools not caring who […]
[…] I’m wrapping the epic saga that is the Online Politics 101 rewrite, it’s been fascinating to note the changes we’ve seen over the past couple of […]
[…] class, I had the great pleasure to read Colin Delany’s, “Online Politics 101: The Tools and Tactics of Online Political Advocacy.” Delany’s witty and straight-forward approach to teaching the basics on how to build a solid […]
[…] are some really great insights offered in “Online Politics 101,” a paper from Colin Delaney at epolitics.com. Â Some of us in the digital advocacy space […]
[…] practical reading from this week was “Online Politics 101.†It served as a step-by-step guide for how to carry out a successful online campaign while also […]
[…] the new version of Online Politics 101 is “selling” like hotcakes — the (free) PDF has been downloaded over 750 times […]
[…] ONLINE POLITICS 101 NOW. Here. Thanks to Colin Delany for this great collection and all the hard work and insight he’s […]
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[…] for organising and advocating online from epolitics. Advocacy Welcome to poligraph Poligraph is a blog about the art of the achievable in […]
[…] e.politics: online advocacy tools & tactics » Download Online“Online Politics 101: The Tools and Tactics of Online Political Advocacy” gathers the e.politics how-to articles into one conveniently packaged (and free) publication. Each chapter contains a link to the live version on epolitics.com with … Download the PDF — right click and “save as” to grab your own copy. […]
[…] contents of Online Politics 101 only further supported these takeaways. Â On page 4, Delaney emphasizes the importance of […]
[…] Online Politics 101 provided exactly as the title suggests, a basic introduction to the course. At 65 pages, it’s a bit of a longer read, but a quick and easy one.  I think the one of the most significant points that stood out to me is one mentioned in our first class meeting. The article said to “think about the ends before you think about the means.” The author must have a message, a goal, a mission–some sort of reason why you are putting this information out there, and a reason for achieving it. Once you have a mission, it’s possible to calculate a plan to achieve it. […]
[…] reading Colin Delaney’s “Online Politics 101†and Alan Rosenblatt’s “The Dimensions of a Digitally Networked Campaign,†three key […]
[…] â€Online Politics 101†introduces various online advocacy methods using cutting-edge tools such as Facebook, Twitter, YouTube and online advertising and how each method works best in a given setting. It gives hands-on advice on how to promote political candidates and policies, raise public awareness on particular issues and fundraising. Colin Delany, the author of the book, emphasizes that people should bear “integration†in mind all the time when using all different online tools and tactics. He advises that not only online advocacy methods should be treated as an integrated subject but they also should be integrated with offline advocacy organizing. […]
[…] with communication, rallying people to join you for a cause you can effectively articulate. In Online Politics 101, by Colin Delaney, we are introduced to a comprehensive online guide to social media and social […]