Every month as I put this newsletter together I find example after example of Twitter Townhalls gone bad. One would think that by now we’d have learned, but apparently we haven’t. So in the spirit of starting 2016 off right here’s a few things you can do on social that are similar to a Twitter Townhall without the associated Denial of Hashtag pain that accompanies them: Facebook Townhall- Live or Delayed*
Periscope or Live Livestream of a short Q&A
Set up a page on Wiselike and use their tools to manage the incoming questions
What other ways do you think we can avoid DoH pain?
The most informative or thought-provoking articles of the month (IMHO)
Webb Media Group: 2016 Trends- Must read alert! Every year this report is the best analysis of digital and trends that I see.
Setting Up Tv Ads with Facebook Ads (Study)- I often talk about the online/offline ad sandwich- well here’s some data that shows that in fact such a methodology does in fact have a positive effect on consumer memory
Yas We Can- While this article focuses on the Clinton campaign, it does provide great fodder for generic thinking about how we develop and use voice on social media in an effort to be authentic
Make yourself look good with the most interesting and promising tools of the month.
PostBeyond- A dashboard to help you build and manage your team of social champions. I haven’t used it yet but will be with a new client in the next few weeks.
SocialRank for Teams- Think social CRM...it’s still in beta and pricing has yet to be announced but if priced right this could be a good addition to our social toolboxes
Platform Updates
As social media practitioners, one of our biggest challenges is keeping up with changes to the platforms we all use. I’ll try to provide info on the bigger updates to help you keep pace.
Time to go pack for Dallas, Tucson, Phoenix and Nashville. I'm jumping on the postcard bandwagon started by Asher Huey so if you want postcards from the road click here
Happy 2016!
Beth
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