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Political Social Grab Bag
February 2015
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What's new to think about?
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Social media demographics ….do a search and you’ll find thousands of infographics illustrating the hard fact numbers of who is using which platform with millions of data points to consider along the way. Then there’s the anecdotal evidence that this group or that group of people are flocking to platform Y and fleeing platform X. Two blog posts this month highlighted the murkiness of this by focusing on what teenagers are and aren’t doing on social media. First there was A Teenagers View on Social Media written by “an actual teen”, which was soon followed by An Old Fogey’s Analysis of a Teenager’s View on Social Media written by someone who isn’t a teen but has done extensive research into that demographic’s use of social media. I’m not going to comment directly on either of these, you should read them both.
What I will say is this: I would urge caution when making global statements regarding a particular demographic’s use of any social platform. When plotting your own social strategy, it’s important to identify who your target audience is and then do the research to find out which platforms they are using. Sometimes this can be as simple as asking them. Using a tool like Attentive.ly can help as well. The key is not to make assumptions based on others experience or the audience of others...take the time to do the research and find your people where they are.
Webinar alert: I’m excited to be leading a series of webinars for ActionSprout to help you use Facebook to meet your goals.
The next webinar will focus on “Creating Facebook Content Your Audience Will Love” and will focus on content strategy. You can sign up for either date by clicking the link:
Mon, Feb. 9 at 2pm Eastern/11am Pacific
Tues, Feb. 10 at 7pm Eastern/4pm Pacific
The 3rd webinar will be Building a Facebook Advertising Strategy. The registration for this isn’t yet open but mark your calendars now:
Wed, Feb. 25 at 3pm Eastern/12 noon Pacific
Thurs, Feb. 26 at 6pm Eastern/3pm Pacific
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Tools
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Two new tools popped on my radar screen this month:
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Unsplash
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This site features free high resolution free to do whatever you want licensed photos...10 new ones every 10 days...some are usable, some not so much but free is always good
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SocialMotus
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I’m always looking for something robust and affordable with regards to social metrics….this is the latest tool I’m playing with...it doesn’t have everything I want but it comes closest of all the metrics dashboards I’ve seen in the last 5 years
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Platform Updates
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As social media practitioners, one of our biggest challenges is keeping up with changes to the platforms we all use. I’ll try to provide info on the bigger updates to help you keep pace.
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Facebook
Call to action buttons are rolling out...read more here. Based on anecdotal evidence thus far, this is one of Facebook’s “steps forward” for Pages
Facebook announced last week that they are making their conversion lift studies available to a wider audience...contact your Facebook Ads rep for more info (if you don’t know who your rep is or don’t have one, email me and I’ll introduce you to someone who can set you up with one)
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Twitter
Here comes the algorithm- remember it’s filtering things into your timeline, not out of
Twitter ads will soon appear outside the native Twitter environment…this can have some big implications for your Twitter ad strategy
Group DMs and Mobile Video have arrived...though right now native mobile video is only available on iOS...android coming soon
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Winning the Internet:
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Meanwhile, former Rep. John Dingell continues to prove that age has nothing to do with how successful or unsuccessful one can be on social media with this epic tweet on Friday |
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That’s all I’ve got for this month...what kinds of new and exciting things are you trying in your social media work?
 Beth
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