Check out last week’s top 10 over-performing Facebook posts, from the several hundred progressive groups followed by our friends at CrowdTangle. Remember, these are posts that have seen significantly more engagement than the norm for their pages. Of note this week: in which the power of sharing good content created by others is firmly demonstrated.
If you like this list, be sure to check out our similar list of the week’s Top Ten 2016 Presidential Campaign Facebook Posts, released on Fridays.
A special note to our readers-via-email: be sure to click through to the online version of this article to see the embedded posts. It’s well worth your time. Or, browse through past Top 10 lists.
1. The Reprimand Project (511.30%)
Posted by The Reprimand Project on Thursday, August 20, 2015
2. Bipartisan Report (91.37%)
Posted by Bipartisan Report on Wednesday, August 19, 2015
3. Citizens UnTied (55.73%)
Posted by Citizens UnTied on Thursday, August 20, 2015
4. Living Blue in a Red State (49.29%)
The Reprimand Project bringing the heat!
Posted by Living Blue in a Red State on Thursday, August 20, 2015
5. Occupy Democrats (46.55%)
This just says it all about Donald Trump.Image by Occupy Democrats, LIKE our page for more!
Posted by Occupy Democrats on Thursday, August 20, 2015
6. Girl Du Jour (44.91%)
THIS:
Posted by Girl Du Jour on Thursday, August 20, 2015
7. Wisconsin State AFL-CIO (43.31%)
Find Wisconsin-made products at buywi.org
Posted by Wisconsin State AFL-CIO on Monday, August 17, 2015
8. DeadState (37.71%)
Posted by DeadState on Wednesday, August 19, 2015
9. Occupy Democrats (17.79%)
LOL… The Ashley Madison hack sure has exposed a lot about America today…Image by Occupy Democrats, LIKE our page for more!
Posted by Occupy Democrats on Thursday, August 20, 2015
10. Bipartisan Report (17.36%)
via Occupy Democrats
Posted by Bipartisan Report on Friday, August 21, 2015
Explanation of the Scoring
These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored). So, the "x" numbers listed above specifically represent how many more multiples of shares each post received compared with what the Page’s posts normally get. Note that we set a minimum bar of total engagement of around 500 shares or so.
About CrowdTangle
CrowdTangle is a new tool that helps organizations easily keep track of what’s being shared on Facebook. Organizations can use it to find shareable content around their own issue area or to keep track of what affiliated Pages are posting on a regular basis. Launched in late January, the beta version of the tool is already being used by dozens of leading organizations across the country. If you want to see how it works, watch this short video: http://www.screenr.com/Iv1H
– cpd